Being good at what you do is not enough if no one remembers you.
In this episode of Connections That Matter, Andrew Johnson sits down with Todd Schreier from Schreier Group to explore how business owners can stand out, build trust, and turn ordinary interactions into memorable experiences.
Todd shares his unconventional approach to grassroots marketing, why fear of rejection keeps people from pursuing opportunities, and the two questions every business owner should be able to answer: What problem are you solving, and what question are you answering?
From sending a QR-code cake to a major prospect to wearing a Buc-ee’s onesie during a keynote presentation, Todd demonstrates what it means to break through the noise while remaining strategic, authentic, and focused on results.
Episode Highlights
🔹 How Todd used a cake with a QR code to transform a cold pitch into an unforgettable experience.
🔹 Why the answer is already “no” until someone gives you a “yes.”
🔹 The two questions every business owner should revisit regularly.
🔹 Why understanding your audience matters more than assuming you already know them.
🔹 How making a deposit before making a withdrawal builds trust in business and networking.
🔹 What Buc-ee’s can teach small-business owners about branding and creating raving fans.
🔹 Why 1,000 high-intent views can be more valuable than 20 million views from people who do not care.
🔹 How persistence, curiosity, and a willingness to risk rejection create new opportunities.
Why You Should Listen
🔹 Learn how to break through the noise without relying on generic cold messages.
🔹 Replace the fear of rejection with a more useful perspective on sales and business networking.
🔹 Discover practical ways to create memorable experiences for potential clients.
🔹 Build trust by providing value before asking for someone’s business.
🔹 Focus your marketing on meaningful results instead of vanity metrics.
🔹 Better understand the problems your business solves and the audience it serves.
How to Contact Todd
Company: Schreier Group
Website: SchreierGroup.com
Email: todd@schreiergroup.com
Phone: 970-970-TODD (970-970-8633).
LinkedIn: https://www.linkedin.com/in/todd-schreier-3357471a4/
Timestamps
1:01 – Inside Schreier Group and turning moments into memories.
3:18 – Standing out through strategic grassroots marketing.
5:39 – Two questions every business owner must answer.
9:23 – Why the answer is already “no” until it becomes a “yes.”
13:18 – Building trust by making deposits before withdrawals.
16:54 – Branding and customer-experience lessons from Buc-ee’s.
19:11 – High-intent attention versus vanity metrics.
22:41 – How to connect with Todd and Schreier Group.
